However, the ads are based on the search query keywords and not targeted keywords based on search history and online profiling. Like other browsers, DuckDuckGo shows ads. Besides, it connects to the encrypted version of the website, which makes it harder for anyone to track user's online searches and history. While most other browsers have private or incognito mode for users to browse privately, the DuckDuckGo is a private search engine by design that does not save search history. It is, however, focused on user privacy with in-built tracker blocker and encryption enforcer. Here is everything about the DuckDuckGo:ĭuckDuckGo: How is it different from other browsersĭuckDuckGo is a search engine similar to Google and Microsoft Bing. DuckDuckGo is one of the search engines that promises privacy-focus experience with in-built tracker blocker, encryption enforcer, and private search engine. Though the outcome of the process seems harmless, it is against the basic tenets of user privacy.

It allows trackers to create users' online profiles, which help them serve ads that they perceive to be of relevance to users. Most apps and websites track users' online activities and collect data. Have you ever wondered why an ad for a pair of shoes or a bag you have searched online keeps popping up on your browser for several weeks? The answer is online tracking.

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